UX Revamp of a Gallagher workforce trends report landing page
In collaboration with design, marketing technology, and UX stakeholders, I led the creative vision and content strategy for overhauling the landing page for Gallagher's People & Organizational Wellbeing Strategy report. We transformed the page to a sharp, clean user experience from a static, copy-heavy one.
The results included a 60% increase in average time on page, a 33% increase in pageviews, and a 12% decrease in bounce rate.
