Thinking about your marketing and content strategies? I’m your partner in figuring it all out.

Hi, I’m Zeina! Your resident digital marketer, content strategist, and Dunkin’ Coffee loyalist.

I know how it goes. You’re ready to present your latest concept to the world and you’ve got a website to write, Google Analytics to set up, emails to create, leads to build, ads to run, and whatever else you’re blanking on right now. I’m confident you’d figure out how to do it all yourself if you really needed to, but the most important lesson I’ve learned so far as a marketer is this: your best work will always be a team effort. 
That’s where I come in! As a lifelong writer, I fell in love with marketing on my path to an editorial career. This allows me to nimbly switch back and forth between the marketing and editorial worlds, which often intersect but require distinct sets of skills and knowledge. Let me be your partner in refining your brand voice, getting to know your audience, and creating high-quality digital content that resonates with them and nurtures them into loyal customers.

What I do

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Marketing strategy & consulting

I have a knack for using the available resources—big or small—to craft marketing campaigns that succeed. A limited budget shouldn’t have to mean sacrificing quality, strategy, and a thoughtful marketing approach.

 
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Email writing & automation

There is nothing more important than a compelling email campaign. My approach to email campaigns is based on subtly building relationships with my prospects and customers through targeted messaging, while automating any tasks that could take away time from refining and the actual content.

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Google Analytics

Your website is your most prominent and powerful marketing tool—how well do you know it? I have a love for data and am fascinated with user behavior on any website, especially as a measure of ROI for all my marketing efforts.

 
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Editorial project management

I come from editorial roots that have me copy editing and proofing anything between college essays and medical guidelines. In previous roles, I’ve switched comfortably into editorial management from marketing strategy and back.

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Web writing

Once I have a handle on a site’s analytics, I can use that data to guide my web writing efforts. I have a track history of writing compelling landing pages that generate warm leads and lead customers to conversion.

 
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Diversity, equity, and inclusion

I believe everyone should be able to come to work and be their full selves. I’m a passionate advocate for diversity, equity, and inclusion and am the founder and chair of the Diversity, Equity and Inclusion Advisory Group at my former workplace, Association Management Center.

 

View samples of my work

Explore a selection of the projects and creations I’m most proud of.

Resume

I always knew I was meant for a career where I’m flexing my creative muscles - helping others reach their goals using content as a building block for success.

Here is my career journey so far.

Let’s talk!

Don’t hesitate to reach out with any questions or just to say hi. You can also find me on LinkedIn below.